research

The impact of coronavirus on brand trust

The Edelman Trust special report reveals the expectations of brands in the time of coronavirus pandemic. The market study provides new data about the power and necessity of brands as well as their urgent need to address specific actions to help address the societal challenges posed by Covid-19.

Profit with Purpose magazine launch

The first edition of this print magazine aims to inspire innovators from business, research and policymaking to 'build back better' after the Covid19 pandemic adapting Responsible Innovation and sustainable business practices. It features overviews of trends, research projects, business practices, and interviews with inspiring leaders.