Branding

Despite working in different fields, three women have one thing in common. They are passionately working to create a new norm where embedding social, environmental values into business strategy will be part of business as usual. How do these strong female leaders are making change happen and influencing others too?

The Edelman Trust special report reveals the expectations of brands in the time of coronavirus pandemic. The market study provides new data about the power and necessity of brands as well as their urgent need to address specific actions to help address the societal challenges posed by Covid-19.